lucky cola Avert Your Eyes, Avoid Responsibility and Just Blame TikTok
We’re in a season of hand-wringing and scapegoating over social medialucky cola, especially TikTok, with many Americans and politicians missing that two things can be true at once: Social media can have an outsize and sometimes pernicious influence on society, and lawmakers can unfairly use it as an excuse to deflect legitimate criticisms.
Young people are overwhelmingly unhappy about U.S. policy on the war in Gaza? Must be because they get their “perspective on the world on TikTok” — at least according to Senator John Fetterman, a Democrat who holds a strong pro-Israel stance. This attitude is shared across the aisle. “It would not be surprising that the Chinese-owned TikTok is pushing pro-Hamas content,” Senator Marsha Blackburn said. Another Republican senator, Josh Hawley, called TikTok a “purveyor of virulent antisemitic lies.”
Consumers are unhappy with the economy? Surely, that’s TikTok again, with some experts arguing that dismal consumer sentiment is a mere “vibecession” — feelings fueled by negativity on social media rather than by the actual effects of inflation, housing costs and more. Some blame online phenomena such as the viral TikTok “Silent Depression” videos that compare the economy today with that of the 1930s — falsely asserting things were easier then.
It’s no secret that social media can spread misleading and even harmful content, given that its business model depends on increasing engagement, thus often amplifying inflammatory content (which is highly engaging!) with little to no guardrails for veracity. And, yes, TikTok, whose parent company is headquartered in Beijing and which is increasingly dominating global information flows, should generate additional concern. As far back as 2012, research published in Nature by Facebook scientists showed how companies can easily and stealthily alter real-life behavior, such as election turnout.
But that doesn’t make social media automatically and solely culpable for whenever people hold opinions inconvenient to those in power. While comparisons with the horrors of the Great Depression can fall far off the mark, young people do face huge economic challenges now, and that’s their truth even if their grasp of what happened a century ago is off. Housing prices and mortgage rates are high and rents less affordable, resurgent inflation has outpaced wages until recently, groceries have become much more expensive and career paths are much less certain.
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