lucky sprite The Internet Is About to Get Much Worse
Greg Marston, a British voice actor, recently came across “Connor” online — an A.I.-generated clone of his voice, trained on a recording Mr. Marston had made in 2003. It was his voice uttering things he had never said.
Back then, he had recorded a session for IBM and later signed a release form allowing the recording to be used in many ways. Of course, at that time, Mr. Marston couldn’t envision that IBM would use anything more than the exact utterances he had recorded. Thanks to artificial intelligence, however, IBM was able to sell Mr. Marston’s decades-old sample to websites that are using it to build a synthetic voice that could say anything. Mr. Marston recently discovered his voice emanating from the Wimbledon website during the tennis tournament. (IBM said it is aware of Mr. Marston’s concern and is discussing it with him directly.)
His plight illustrates why many of our economy’s best-known creators are up in arms. We are in a time of eroding trust, as people realize that their contributions to a public space may be taken, monetized and potentially used to compete with them. When that erosion is complete, I worry that our digital public spaces might become even more polluted with untrustworthy content.
Already, artists are deleting their work from X, formerly known as Twitter, after the company said it would be using data from its platform to train its A.I. Hollywood writers and actors are on strike partly because they want to ensure their work is not fed into A.I. systems that companies could try to replace them with. News outlets including The New York Times and CNN have added files to their website to help prevent A.I. chatbots from scraping their content.
Authors are suing A.I. outfits, alleging that their books are included in the sites’ training data. OpenAI has argued, in a separate proceeding, that the use of copyrighted data for training A.I. systems is legal under the “fair use” provision of copyright law.
While creators of quality content are contesting how their work is being used, dubious A.I.-generated content is stampeding into the public sphere. NewsGuard has identified 475 A.I.-generated news and information websites in 14 languages. A.I.-generated music is flooding streaming websites and generating A.I. royalties for scammers. A.I.-generated books — including a mushroom foraging guide that could lead to mistakes in identifying highly poisonous fungi — are so prevalent on Amazon that the company is asking authors who self-publish on its Kindle platform to also declare if they are using A.I.
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